Dima Gusevsky
Design Leader | Product design | €2B+ revenue impact
AI-powered design, monetization, fintech, designOps, design systems
My Achievements
I blend hands-on product design craft with AI automation to build products that scale.
Currently architecting the future of gaming monetization at Xsolla, where I've:
‣ Scaled Xsolla Web Shop design to 600+ stores generating $2B+ affiliate revenue
‣ Built AI "design factory" - assets ready in minutes, not hours (using n8n, LLM agents, image generation)
‣ Launched Xsolla Design System for 20+ products (20% faster time-to-market)
‣ Design mobile apps UX for KION - scaled to 3.5M paying users
Team Leadership
Built and scaled a monetization design team from scratch. Implemented research/review processes that increased delivery predictability while maintaining innovation.
I believe in leading through expertise and mentorship, not just management.
My Superpower
I don't just manage design – I code, prototype, and ship. Currently running AI/GenAI experiments that transform how design teams work. My "design factory" pipelines combine n8n automation, custom AI agents, and generative tools to 10x our output while maintaining quality.
Work Experience
Xsolla
UX Architect
Mar 2024 - Present
Kuala Lumpur City, Malaysia
🎯 Impact: 10% conversion increase | 30% faster design delivery | AI automation at scale
Leading UX architecture and rapid monetization experiments at Xsolla.
I combine AI/GenAI with hypothesis-driven design to accelerate product development.
Key achievements:
‣ Built AI design pipeline. Game link → store-ready assets in 60 seconds (vs 2+ hours manual work)
‣ Increased partner onboarding conversion by 10% through profit calculator integration
‣ Designed Live Ops Management Suite for accelerated campaign launches
‣ Scaled solutions to 100s of games for publishers like Krafton, Ubisoft
‣ Reduced design time by 30% implementing n8n, LLM agents, Cursor, image generation tools
Product Design Manager
Aug 2021 - Mar 2024
Kuala Lumpur City, Malaysia
💰 Revenue impact: $2B+ partner revenue | 20% faster time-to-market for products
Led monetization design and owned the Design System at Xsolla. Built and scaled an 8-designer team working across 6 development teams.
Key achievements:
‣ Scaled Xsolla Web Shop to 600+ stores generating $2B+ in partner revenue
‣ Launched Design System for 20+ products reducing time-to-market by 20%
‣ Built team from 0 to 8 designers with competency matrix, review processes, and regular sync-ups
‣ Implemented Kanban processes increasing delivery predictability and quality
‣ Conducted full-cycle UX research from hypothesis to implementation
Leadership approach:
Data-driven design decisions | Cross-functional alignment | Systematic team growth
Senior Product Designer
Dec 2020 - Jul 2021
St Petersburg, Russia
🚀 Scaled Site Builder adoption | Publisher storefront solutions
Enhanced and expanded Xsolla's Site Builder product, creating tailored solutions for game publishers to launch custom storefronts without coding.
Key achievements:
‣ Improved Site Builder UX resulting in increased adoption by major publishers
‣ Designed custom solutions for diverse publisher needs and use cases
‣ Conducted UX research including usability testing and competitive benchmarking
‣ Created Customer Journey Maps optimizing user flows and reducing friction points
‣ Developed unified design patterns ensuring consistency across publisher storefronts
‣ Contributed to Design System foundation establishing reusable components
MTS (Telecommunications Company)
Senior Product
Designer
Jul 2019 - Nov 2020
St Petersburg, Russia
‣ Worked on interfaces for high-load products;
‣ Conducted research to confirm hypotheses and test solutions;
‣ Created and developed a design system for all internal MTC products;
‣ Worked on the design for the first version of the Insight signal analysis system;
‣ Mentored junior designers and organized meetings for the designer community;
‣ Redesigned and developed the B2C service "MTS-TV/KION" for all platforms (mobile, web, TV), ensuring interaction between designers;
‣ Created concepts for the development of the MTS-TV/KION product for the next 5 years;
‣ Organized a design meetup with well-known external speakers
Product Designer
Feb 2018 - Jul 2019
St Petersburg, Russia
‣ Interface prototyping;
‣ Creation of information architecture;
‣ User Flow creation;
‣ UX - research (mainly in-depth interviews and usability tests);
‣ Work on UI kit;
‣ Designing mobile applications (iOS, Android);
‣ Interaction with the development team (at times, with several teams at once);
‣ Interaction with stakeholders;
‣ Organizing a series of meetings on UI development;
‣ Developing an internal UI development community;
‣ Participation in two hackathons
NVision Group
Business Analyst
Apr 2016 - Feb 2018
St Petersburg, Russia
‣ Requirements management for B2C and internal projects;
‣ Analysis of efficiency and preparation of optimization proposals;
‣ Formalization of requirements and writing project documentation;
‣ User Story description;
‣ Interface prototyping;
‣ UX research